PRESENTED by GoTab and The Market at Malcolm Yards

design
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future    of foodhalls

GoTab and The Market at Malcolm Yards are partnering to host a first-of-its-kind Food Hall Conference designed to help property stakeholders understand the real opportunities and challenges of developing and operating modern food halls.

Through case studies, panels, and operator-led discussions, attendees will learn what makes high-performing food halls work, why others struggle, and how owners and developers can create concepts that truly activate their communities.

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April 15
Minneapolis, MN

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The Market at Malcolm Yards
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Grab Your Ticket Now

01.

Operational Mastery

Get proven workflows and systems from top operators running high-performing food halls.

02.

Real-World Case Studies

Gain insights from venues that have successfully navigated development, operations, and guest experience challenges.

03.

Industry Collaboration

Connect with developers, operators, technologists, and municipal leaders shaping the future of shared dining spaces.

04.

Practical Playbooks

Walk away with actionable models, tools, and best practices to build, scale, and optimize your food hall.

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Featured Sessions

The event will break down the legislative hurdles, operational complexities, and technology infrastructure required for success, from navigating permitting and policy barriers to designing workflows that drive efficiency, guest satisfaction, and sustainable revenue.

The State of Food Halls: Market Trends, Real Estate Viability & Economic Forecasting - Featuring Phil Colicchio and Trip Schneck of Colicchio Consulting

  • Pre-pandemic → post-pandemic evolution of the food hall category
  • Impact on commercial real estate, urban districts, and mixed-use developments
  • Why food halls outperform traditional retail in today’s climate
  • Predictions for the next decade (leasing, concepts, consumer expectations)

Leasing & Licensing Models That Actually Work

  • Comparing percentage rent, flat-fee, hybrid, and license models
  • Structuring agreements to support both vendors and landlords
  • Compliance, CAM, shared utilities, and the realities of multi-vendor operations
  • What modern operators expect vs. traditional retail leasing

How Major Foodservice Distributors Partner With Food Halls

  • Understanding foodservice distributor food hall programs
  • Pricing models, rebates, and group purchasing leverage
  • Procurement strategies for multi-vendor environments
  • Creating cohesive vendor onboarding and supply chain workflows

Alcohol Partnerships: From Tap Takeovers to National Brand Activations

  • How beverage alcohol companies engage with food halls
  • Creating cross-promotional events around holidays, sports, and seasonal themes
  • “Purchasing a tap”: What’s allowed, what’s smart, and how to do it responsibly
  • Beer, wine, and spirits programming that drives revenue and dwell time

Craft Breweries & Distilleries as Anchors

  • Why craft makers are uniquely suited for food halls
  • Operational and revenue benefits of having on-site producers
  • Fireside chat with **Invited Speaker** on the brewery perspective: performance, challenges, and community impact
  • Case studies of successful food hall + craft beverage integrations

Modern Food Hall Workflows: QR Codes, RFID, and Unified Ordering

  • Designing seamless service across stalls, bars, kiosks, and communal dining
  • How QR and RFID reduce wait times and labor strain
  • Best practices for vendor autonomy with centralized oversight
  • Data, reporting, and the guest experience impact

About the Market at Malcolm Yards

The Market at Malcolm Yards is a premier example of modern food-hall innovation: a vibrant, mixed-use destination blending local culture, diverse cuisine, and community activation. With thoughtfully curated vendors offering a range of flavors and experiences, the Market delivers exceptional guest engagement and hospitality.

More than just a food hall, Malcolm Yards serves as a neighborhood anchor. Its dynamic atmosphere, rotating events, and commitment to community connection make it a benchmark for what food halls can be: inclusive, experiential, and central to urban development. Attendees of the Future of Food Halls Conference will see firsthand how spaces like the Market at Malcolm Yards redefine dining, gathering, and neighborhood life.

Join the Future of food halls

Registration isn’t open just yet—but it’s coming soon. We’re putting the finishing touches on the agenda, speakers, and experiences. Check back at the end of January 2026 when registration officially opens.

Get your ticket now
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Contact us:

[email protected]

About

aboutagendavenue & travel

© Copyright 2026 The Future of Food Halls. All Rights Reserved.

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